In this article, I’m going to take you through 6 of my favorite website builders.

These tools have already been used by millions of users around the world (including myself) to create stunning, professional websites in minutes.

Keep reading to find out what they are.

The Top 6 Website Builders

  1. Wix
  2. Squaresapce
  3. WordPress
  4. Shopify
  5. Weebly
  6. Pixpa

1. Wix

The most user-friendly site builder on the market.

If you’re looking for flexibility and usability, you simply can’t look past Wix.

Wix makes it ridiculously easy to build beautiful websites, so it’s no wonder the software has attracted over 100 million users.

I really love Wix for its variety of templates (there are over 500+ designs to choose from) and countless design features, which include animations, scroll effects, video backgrounds, and much more.

If you’re a complete design noob, Wix also has a unique Artificial Design Intelligence tool.

Based on your answers to a few basic questions, Wix ADI uses complex algorithms to pull together pieces from countless different website designs to build a tailor-made site for you.

You can then customize this design yourself with content and other design elements, including different text, fonts, images, video, etc.

Like most website builders, Wix uses a drag-and-drop editor which is super easy and intuitive to use.

I highly recommend Wix for small businesses, freelancers, and creatives wanting to create a great-looking website on a budget.

The most popular Wix Unlimited Plan will set you back just $12.50 per month, which is super accessible even for small businesses who are just getting to market.

If you’re running or marketing an eCommerce store, however, I wouldn’t recommend using Wix.

Instead, I’d recommend looking into a specialized store builder like Shopify (number keep reading for more info).

Features:

  • Over 500 mobile-optimized templates.
  • ADI tool for smart website design tailored to your business.
  • Super accessible prices.
  • Industry-leading SEO features to help you get organic traffic from search.
  • Beautiful design features, including scroll effects, animations, media galleries, and more.

Cost:

Wix has a free plan, which includes access to 100s of templates, unlimited site pages, and hosting. It also offers some of the most competitively-priced paid plans out there:

Website Plans:

  • Connect Domain – $4.50/mth.
  • Combo – $8.50/mth.
  • Unlimited – $12.50/mth.
  • VIP – $24.50/mth.
  • Business & eCommerce Plans:
  • Business Basic – $17/mth.
  • Business Unlimited – $25/mth.
  • Business VIP – $35/mth.

Note: Wix’s prices aren’t as transparent as those of some of the other editors listed here. The prices you’re seeing above are the annual rate divided by 12 months. For example, for the Unlimited Plan, Wix will actually charge you $150 annually rather than 12 installments of $12.50.

2. Squarespace

An easy, intuitive, and guided approach to building your own website.

If you’re looking for great website designs, Squarespace is perfect.

Its simple site editor lets you drag and drop content blocks into curated columns.

While this means you have less freedom than with Wix (which lets you drop any element anywhere you want), that isn’t necessarily a bad thing.

For users who aren’t very design-savvy, the restrictions that come with Squarespace make it much easier to create designs that work and look great.

Squarespace’s design elements are also a little more restrictive than those you get with Wix, but again, these restrictions can be freeing for users who aren’t designers.

In many ways, Squarespace takes a much more guided approach to website building which turns out to be less finicky than the more liberal approach that you get with Wix.

If you’re happy to sacrifice some design freedoms in favor of simplicity, I definitely recommend looking into Squarespace.

Features:

  • Curated design templates that make it easy to create great-looking designs.
  • Easy-to-follow analytics.
  • Super intuitive site editor that’s less chaotic for beginners.
  • Marketing tools such as email campaigns, built-in SEO tools, and more.

Cost:

The below prices are for annually billed plans:

  • Personal – $12/mth.
  • Business – $18/mth.
  • Basic Commerce – $26/mth.
  • Advanced Commerce – $40/mth.

Note: Squarespace charges 3% commissions on every transaction made on your eCommerce store. Wix, on the other hand, charges 0 commissions for eCommerce transactions.

3. WordPress

The world’s most popular content management system (CMS).

WordPress is extremely popular, and with good reason:

It gives you all the flexibility you need to create literally any site you want, be it a blog, an online store, a gallery, etc.

Now, that flexibility does come at a price:

You’re going to need some technical knowledge in order to really bring your website to life, although the addition of the new Gutenberg editor makes building and editing a site more visual than it was before.

Where WordPress stands out on this list, however, is in SEO.

While it only comes with a handful of SEO tools out of the box, WordPress gives you access to tons of SEO tools (like Yoast and Google Analytics, for example) to help you get found on Google and other search engines.

Another area where WordPress stands out is in blogging.

WP has a long reputation as the #1 blogging tool, simply because it gives bloggers so much freedom over the layout of their content.

Features:

  • Lots of control and design freedom.
  • Great blogging capabilities.
  • Standout SEO features.
  • Thousands of plugins.

Cost:

WordPress has a free plan with everything you need to create a beautiful website in minutes. It’s paid plans, however, offer a lot more features, such as domain hosting, custom CSS, Google Analytics, and more.

  • Personal – $4/mth.
  • Premium – $8/mth.
  • Business – $25/mth.
  • eCommerce – $45/mth.

Check out this guide: How to Make a WordPress Website in 7 Steps

3 Alternatives to Wix, Squarespace, and WordPress:

In case you’re not convinced by Wix, Squarespace, or WordPress don’t stress. There’s no shortage of good website builders out there.

Here are 3 honorable mentions worth checking out:

4. Shopify

The #1 website builder for eCommerce.

If you’re running an eCommerce store, Shopify is your go-to store builder.

Today, Shopify serves over 800,000 clients across the globe and is easily the biggest name in website builders for eCommerce.

Now, right off the bat, you need to know that Shopify offers far fewer customization options than Wix or Squarespace, and is much more expensive.

In fact, Shopify doesn’t let you customize much more than your homepage unless you have some solid knowledge of coding.

However, where Shopify stands out is in its integrations.

The Shopify Store makes it dead simple to download any 3rd party app (be it a chat tool, email marketing solution, shipping tools, inventory app, etc) you need to run a smooth eCommerce store.

That’s what makes Shopify, in my opinion, the #1 website builder for the eCommerce industry.

Features:

  • Everything you need to run a successful eCommerce store.
  • Shopify App Store gives you access to hundreds of 3rd party integrations.
  • Marketing tools to help grow your store.

Cost:

  • Basic Shopify – $29/mth.
  • Shopify – $79/mth.
  • Advanced Shopify – $299/mth.

Note: Shopify offers a free 14-day trial for all users, no credit card required.

5. Weebly

The easiest website builder out there.

If you’re looking for the simplest solution to building a website, Weebly is perfect.

It’s a far cry from the flexibility you get with Wix or the sophistication you get from Squarespace.

But that’s exactly what makes Weebly stand out.

Its web editor is super clean and intuitive, making it easy to edit any element of your website.

At the same time, Weebly is far from simplistic;

It’s App Center lets you add all the necessary apps to your site to help your business run smoothly.

These apps include multi-language tools, apps to manage paid memberships, and more.

What I really love about Weebly’s App Center is it gives you the opportunity to only download the tools you need so that your interface remains clean and easy to use.

If simplicity is what you’re after, I highly recommend checking out Weebly.

Note: One downside to Weebly is that it doesn’t integrate with some popular apps like Mailchimp, for example. Instead, it encourages users to use its own tools, such as Promote for email marketing.

Features:

  • Sleek drag and drop editor.
  • App Center with access to all the tools you need to run a smooth website.
  • Roughly 70 mobile-responsive themes.
  • Support for a long list of eCommerce features.

Cost:

Weebly has a free plan with the basics to get you started, but its paid plans are where you’ll get more advanced features:

  • Connect – $5/mth.
  • Pro – $12/mth.
  • Business – $25/mth.

6. Pixpa

An all-in-one website builder for photographers.

Every business needs a website, and photographers are no different.

However, photography websites need to meet some pretty unique demands which you might not get from a more general builder like Wix or Squarespace.

That’s where Pixpa sets itself apart:

It has all the right templates and features to help photographers show off their work.

If you’re a photographer, I highly recommend trying out Pixpa to build your website.

Features:

  • Great visual, image-focused themes.
  • Easy-to-use site builder.
  • eCommerce options.
  • Great galleries.

Cost:

Pixpa has a free trial and the following paid plans:

  • Base – $6/mth.
  • Pro – $9/mth.
  • Biz – $15/mth.
  • Ultimate – $25/mth.

Note: The above prices are for annually billed plans.

Wix vs. Squarespace vs. WordPress: Which One Should You Choose?

Wix and Squarespace are my top 2 picks when it comes to website builders.

But how do you choose one over the other?

In general, I recommend Wix to people who want extra control over the look and feel of their website.

It’s loaded with elements and design features, and you don’t have to obey any rules dictated by a design template.

In fact, you can even create your own website theme from scratch with Wix, which you definitely can’t do in Squarespace.

Keep in mind, however, that this kind of freedom can be a little overwhelming, especially if you’re not confident in your design ideas.

If you like the idea of taking a more guided approach to building your site, Squarespace is the way to go.

Finally, WordPress is really the go-to solution for people and businesses who want complete freedom over their site.

With Wix and Squarespace, you’ll likely have access to all the features you’ll need.

If you want to add forums or eCommerce to your site, for example, both Wix and Squarespace will have solutions for that.

But, you’ll have little-to-no options for customizing those solutions should they not be exactly what you’re looking for.

That’s where WordPress really takes the cake:

The world is really your oyster when it comes to WordPress, you’ll just need some tech knowledge or access to a developer to create the solutions you’re looking for.

When to Use a Website Builder:

Website builders are perfect when:

You have little-to-no knowledge of coding.

You want to get your domain and hosting solutions from the same app.

You don’t want to design from scratch.

You’re on a budget.

You need extra features and easy integrations.

When to Use a CMS:

Content management systems like WordPress are perfect when:

You need full control over your website.

You know coding and SEO and want to be able to dive deep into the look, feel, and search functionalities of your site.

You have a dev team to support you.

You have a more flexible budget.

What to Look for in a Website Builder?

In this article, I’ve highlighted my favorite website builders on the market.

Figuring out which one is the best option for you comes down to a number of variables:

Your budget. While price shouldn’t be the defining reason why you choose one builder over another, it definitely has a big influence.

Your niche. Your website needs are going to be a lot different if you’re a blogger compared to if you’re a photographer. Think about your niche, what needs you need to be met, and choose a website builder that does that.

Simplicity or sophistication. Ask yourself how much control you really need over the look, feel, and technical details of your site. If you have sufficient knowledge and skills of things like coding, design, and SEO, for example, you might be better off with Wix or even WordPress. If not, you may want to look into Squarespace or even Weebly, which sacrifice some of these freedoms in favor of ease-of-use.

Mobile optimization. Every website builder needs to optimize for mobile. If yours doesn’t, ditch it right away.

Templates and design features. Each builder has its own designs and templates. Make sure to shop around and see what best suits your brand.

eCommerce options. If you’re an eCommerce business, I highly recommend using Shopify because it was built specially to build online stores.

Remember, my favorite website builders are

Wix and Squarespace for general websites,

Shopify for eCommerce, and

Pixpa for visual creatives like photographers.

If you have solid coding and SEO knowledge or are working with a dev team, however, I’d really look into a CMS like WordPress for extra freedom and features.


Tyler Stokes
Tyler Stokes

Hey I'm Tyler Stokes and I'm the creator of Affiliate Marketing That WORKS. I have been doing affiliate marketing for over 10 years and have built several online businesses. These days my passion is helping others get started and showing them what works.