In this article, I’m going to highlight the best webinar software along with the worst options on the market today.
Webinars have the potential to be the #1 tool to help you generate high-quality leads, especially if you’re a B2B marketer.
Keep reading to learn what tools to use to harness the power of webinars.
Why Use Webinars?
Webinars are a really powerful tool in your marketing arsenal, especially for B2B marketing.
Webinars seem to be particularly handy tools for companies in the technology, finance, consulting, and educational sectors.
In fact, together these 4 industries produce almost 60% of all webinars held each year, according to research from GoToWebinar.
However, you don’t have to be in one of these industries to make the most of webinars as a marketing/lead gen tool.
Webinars can actually be a very powerful tool for any business, especially B2B companies.
Statistics show that over 70% of B2B marketers find webinars to be their most powerful way of generating high-quality leads.
What Makes Great Webinar Software?
In order to generate high-quality leads using webinars, it’s vital that you use the right software.
Below is a list of what features to look for in webinar software:
- Reliability and stream quality: This is one of the most important features to look for in a webinar tool. Whatever software you choose, you need to be able to rely on the fact that your viewers will be able to signup to your webinars easily and get good quality sound and video. I personally recommend staying away from any kind fo webinar tool that requires your viewers to download or install some kind of software onto their computer.
- Engagement tools: Attending a webinar shouldn’t be the same as just watching an hour-long lecture or video. Your webinars should be complete with interactive features that go beyond a simple live chat so as to keep your audience engaged from start to finish.
- Marketing features: Your webinar software needs to come with marketing features to help you promote your webinars. There are many different marketing features out there, including countdowns, CTAs, and more. Whatever webinar software you choose, make sure it comes with the promotional features that best suit you.
- Page building tools: Ideally, your webinar software should come with all the tools needed to build the necessary funnel pages to accompany your webinar. This includes signup pages, membership pages, confirmation and replay pages, and more. These tools should be customizable and conversion-driven. Ultimately, if the software you come doesn’t include good page-building tools, make sure it integrates with other page builders you’re using.
- Automations: Automating webinars that look live can be a powerful marketing tool. Make sure your webinar tool makes it easy to automate great looking evergreen webinars if you’re looking to generate this kind of content.
The Top Webinar Software of 2020
Based on the above criteria, here is a list of the most popular webinar tools.
The top 2 choices are bar far the best options.
The best features and most reliable streams.
WebinarJam is the go-to tool for sales webinars.
It comes with a variety of marketing features that really drive conversions, including countdowns, scarcity popups and limited time offers, and more.
Having these options lets you market directly to your audience, which can have a huge effect on your bottom line.
I also like WebinarJam’s funnel pages.
While they may not be as advanced as the pages you can build with a dedicated page builder, they still look good and can drive some decent conversions.
If you use a different landing page app, integrating it with WebinarJam is also pretty straight-forward.
Finally, WebinarJam is also one of the cheapest tools on this list.
- Reliable audio and video streaming.
- Great engagement tools, like a virtual whiteboard, polls, attendee spotlight, Q&A, and more.
- Stream to Youtube Live or WebinarJam Live.
- Decent page builder with custom branding.
- Advanced analytics.
- Easy file sharing.
- Social media integration.
- 3rd party integrations with Aweber, ActiveCampaign, InfusionSoft, Mailchimp, ConvertKit, and tons more.
- Basic – $479/yr.
- Pro – $783/yr.
- Premium – $997/yr.
Note: WebinarJam charges its plans on a yearly basis. Nonetheless, its Basic plan works out to roughly $40/mth, which is actually one of the most accessibly-priced plans on this list.
The best budget webinar tool.
If you’re looking to host webinars on a budget, Zoom is hard to beat.
Its Pro Plan will set you back just $15 per month and comes with all the basic features you need to host one-on-one meetings, group conferences, and webinar-like events.
Zoom also has a dedicated Webinar plan for $40 per month, but I honestly don’t think it is worth the extra cash.
For $15 per month, Zoom will let you run basic webinars with a reliable stream.
Unlike some of the other software listed on this list, Zoom doesn’t come with any extra tools to help you market your webinars, engage with your audience (besides a live chat), or build landing pages.
Nonetheless, it is super reliable and takes care of the basics at a budget price.
Plus, Zoom also offers a free plan for personal meetings, which is a great option if you want to try the software before you buy it.
- Reliable stream quality with good video and sound.
- Great for meetings and very basic webinars.
- Very affordable.
- No marketing, engagement, or landing page features.
- Clunky, outdated interface.
- Webinar plans come with some engagement features, but they aren’t done very well.
- Pro Plan – $15/mth.
- Business Plan – $20/mth.
- Enterprise Plan – $20/mth.
- Video Webinar Plan – $40/mth.
A decent, but overpriced alternative.
Demio is a dedicated webinar software with all the trimmings you need to run great webinars.
There are a number of things I love about this software:
First and foremost, it doesn’t require your attendees to download any kind of bulky software to get started.
Instead, joining a Demio webinar is a simple one-click process.
The back end of Demio is also super user-friendly, as is the front-end, which boasts a clean and clear layout.
I also like Demio because its rich in features, providing you with virtually everything you need to host your webinars, manage your contacts and registrants, analyze your campaigns, and market your events.
Demio also has plenty of engagement features, letting your run polls, offers, CTAs, and share handouts and other archives all live during your event.
It is, however, missing a solid Q&A feature.
Besides that, Demio is also very overpriced.
For a 500-attendee room, you’ll need to subscribe to Demio’s Business Plan which will set you back $163 per month (if you choose to pay annually).
Also, Demio’s landing pages are pretty simple, offering very basic customization options.
Unfortunately, Demio’s replay options are also really limited.
Many of the features you get to use during a Demio event don’t show up on recorded replay’s, leaving you with basically just video and audio.
- Simple, one-click process for joining webinars.
- Plenty of engagement features, including polls, file sharing, CTAs, countdowns, and more.
- Tools to manage your contacts.
- Great marketing tools and customization options for landing pages.
- Intuitive interface.
Demio offers a free 14-day trial of its software. Its paid plans are among some of the most expensive on this list.
- Starter Plan – $34/mth.
- Growth Plan – $69/mth.
- Business Plan – $163/mth.
3 pieces of webinar software to avoid:
Unfortunately, there’s a lot of sub-par webinar software out there.
Here’s a list of webinar tools you need to avoid and why:
Poor landing pages, few features, and overpriced.
EasyWebinar webinar promises “more sales, less work, and better relationships.”
And while it gets a lot of mentions in other articles like this one, I really can’t recommend it.
EasyWebinar’s paid plans start at $78/mth which is almost twice the price of WebinarJam.
Unfortunately, EasyWebinar doesn’t warrant those prices.
- Poor landing pages: EasyWebinar lets you build registration, thank you, and event pages for your webinar, but they are of really poor quality. EasyWebinar only offers a handful of templates for each page, and all the designs look extremely outdated. The customization options are also very limited.
- Clunky rooms: Once you enter a room as a presenter, your webinar starts automatically, giving you no time to prepare your material beforehand. Presenters are also charged with controlling the quality of their stream (HD 720 or standard definition), which really should be automated by the software itself depending on the strength of the connection of each individual attendee.
- Few features: The only options for presenters are to share their screen, slides, or offers (such as a countdown). The live chat feature is also pretty clunky and limited.
Expensive and outdated.
You might be surprised by reading this.
GoToWebinar, after all, has been the #1 webinar software for years.
Today, however, there are just much better options out there.
Here’s why I don’t recommend using GoToWebinar:
- Pricing: GoToWebinar’s Pro Plan will set you back $239 per month. And the software you get really isn’t worth that much money.
- Clunky interface: GoToWebinar’s interface is really outdated. Its Q&A feature, for example, can be a nightmare if you present to a lot of people, and its recordings have poor audio and video quality and need to be converted into a different file format before they are usable.
- User experience: Attendees need to download and install GoToWebinar before joining.
Plenty of great features but poor stream quality.
ClickMeeting is rich in features.
It has plenty of marketing and engagement tools, and it requires no software or extension downloads for attendees.
ClickMeeting also has automation tools for evergreen webinars, online courses and training sessions.
Its interface is also super friendly, and there are great options for creating custom pages for your webinars.
There’s just one problem;
ClickMeeting isn’t reliable.
At the time of writing this review, screen sharing was a complete disaster on ClickMeeting, resulting in technical issues that affected the quality of both the video and audio stream dramatically.
If you’re running sales videos, you simply can’t expect your attendees to stick around for webinars in which you’re spending extended periods of time dealing with tech issues.
And with ClickMeeting’s Advanced Plan running at $40 per month, you’re money is really better spent elsewhere.
Finding the Right Webinar Software for You
In this article, I’ve reviewed some of the most popular webinar software out there.
My top pick by far is WebinarJam.
It offers all the features you need to create great webinars and, despite being billed annually, is actually one of the best-priced tools on this list.
Demio is another decent alternative, but I personally don’t believe it warrants the elevated price (which is 3x more than that of WebinarJam).
If you’re not convinced by either of these options, some other alternatives include Getresponse and Livestream.
Getresponse offers a whole marketing suite that includes website and landing page builders, email marketing software, and a webinar extension.
If you’re looking to run your entire marketing stack through a single platform, Getresponse is worth looking at.
Livestream is another big name in webinar software and comes with all the features you need, including polls, chat, lead generation tools, Q&A, and more.