In this article, I’m going to highlight my favorite email marketing platforms, both for beginners and advanced users.
Despite being one of the oldest messaging channels out there, email is STILL one of the most effective marketing channels, capable of delivering up to 3,800% ROI.
Keep reading to find out how to take advantage of email’s massive potential.
The Top 8 Email Marketing Platforms
If you’re just starting to use email marketing, you shouldn’t start with comprehensive software like ConvertKit or Constant Contact.
These tools contain far too many bells and whistles that’ll likely just overwhelm you if you’ve never done email marketing before.
Here are my 2 favorite email marketing apps for beginners, followed by 6 great options for more advanced users:
- Constant Contact
Chances are you’ve already heard of Mailchimp.
And for good reason:
It is one of the best tools for kicking off your email marketing efforts.
It is arguably the most beginner-friendly software out there and provides all the tools you need to start growing your email list and automating your email chains.
Apart from automating your emails, Mailchimp also has tools to help you build landing pages and pop-ups for your website.
If you’re just starting to step up your email marketing efforts, I highly recommend starting off on Mailchimp before moving on to the more advanced tools listed below.
- Great beginner software.
- List-based automations.
- Free plan to get started and paid plans start at just $9.99.
- Great landing pages, with over 80 templates to choose from.
- Pop-ups for your website to help grow your list.
- Great integrations. Thanks to its popularity, virtually every piece of marketing software you use will integrate with Mailchimp.
Mailchimp’s free plan is great for newbies looking to familiarize themselves with email marketing software. Once you’re ready to get a bit more sophisticated, check out one of Mailchimp’s paid plans:
- Essentials – $9.99/mth: Access to all email templates, A/B testing, custom branding, and 24/7 support.
- Standard – $14.99/mth: Advanced audience insights, custom templates and domains, retargeting.
- Premium – $299/mth: Advanced segmentation, phone support, multivariate testing, and more.
Like Mailchimp, MailerLite is another great software for beginners.
It is easy to use with intuitive solutions for building your emails and checking your analytics, and MailerLite also offers great support to all of its customers.
Like Mailchimp and some of the other solutions on this list, MailerLite also offers a Forever Free plan for clients with less than 1,000 email subscribers.
If you’re new to email marketing, definitely check out MailerLite’s free plan.
- Simple landing page builder.
- 24/7 live chat support.
- Email surveys.
MailerLite’s free plan lets you send 12,000 monthly emails to up to 1,000 subscribers. It’s paid plans, on the other hand, all offer unlimited monthly emails.
- $10/mth: Up to 1,000 subscribers.
- $15/mth: 1,000 to 2,500 subscribers.
- $30/mth: 2,500 to 5,000 subscribers.
- $50/mth: 5,000 t0 10,000 subscribers.
If you’ve already used Mailchimp or MailerLite and are looking for a more sophisticated platform, here’s a list of my favorite advanced email marketing platforms:
ConvertKit is an email app that makes it easy to make the most of your email list.
I particularly like this app because it makes it so simple to organize your contacts, which can be a nightmare in some other apps.
Plus, I really love ConvertKit’s visual elements, which make it super easy to understand and visualize your email campaigns and funnels.
ConvertKit also allows you to send emails without any ConvertKit branding, adding an extra professional touch to your campaigns.
This app also allows you to create text-heavy emails, which can be great for bloggers, influencers, or even sales teams looking to send closing emails.
- Super easy automations.
- Segmentation and tags to divide up your email list and target your content for individual users.
- Easy landing page builder that makes it easy to get to market.
- Great visuals make it easy to see and understand your automations.
ConvertKit has 3 plans for clients with 0-5,000 subscribers:
- 0 – 1,000 subscribers: $25/mth.
- 1,000 – 3,000 subscribers: $41/mth.
- 3,000 – 5,000 subscribers: $66/mth.
All of these plans come with the same features, meaning you don’t have to sacrifice sophisticated tools just because you have a smaller list of contacts.
ConvertKit’s highest-tier plan offers free concierge migration. Prices vary but start at $100/mth for clients with 10,000 subscribers.
4. Constant Contact
Constant Contact is one of the leading names in email marketing, serving over 650,000 customers from across the globe.
It has a ton of mobile-optimized templates for newsletters, event invitations, coupons and discounts, surveys, and more.
Automation is also super simple with Constant Contact’s automation tool, which lets you craft email funnels, drip campaigns, and much more.
Constant Contact also offers some of the best customer support out there.
If you’re looking for a comprehensive email marketing tool with accessible pricing, this is a great option.
- Super easy-to-use interface.
- Drag-and-drop email builder.
- Live educational workshops and extensive online resources to help you master the craft of email marketing.
- Great customer service.
- Years of industry experience.
- Huge body of mobile-friendly templates.
- Email Plan – $20/mth: Great entry-level plan with unlimited emails, analytics, integrations, landing pages, and more.
- Email Plus Plan – $45/mth: An advanced plan for growing businesses needing advanced features.
Note: Constant Contact offers a free month with both of its plans, and monthly prices vary depending on the number of contacts on your list.
This isn’t the first time I’ve included Hubspot on one of my lists.
It is, after all, one of the biggest names in marketing.
With Hubspot’s email marketing tool, creating email campaigns that are tailored to your industry and, more importantly, your contacts, is super easy.
Hubspot has special goal-driven templates which are pre-built to achieve specific results, as well as more general templates, both of which you can edit either in a Classic or drag-and-drop editor.
Alternatively, you can also create emails from scratch if you want extra freedom.
Hubspot also lets you tailor your emails to individual contacts, so you can target them based on when they are most active, what content they interact with most, and more.
You can get basic email marketing features in Hubspot’s free plan, but consider investing in their paid plans for more features as well as other marketing tools.
- Optimized and tested email templates proven to convert.
- Great targeting options for individual contacts.
- Two editing tools; classic and drag-and-drop.
- Preview options based on different recipients.
- A/B testing.
Hubspot’s free plan comes with email marketing, but it’s paid plans offer many more features.
- Starter Plan – $30/mth
- Professional – $800/mth
- Enterprise – $3,200/mth
Note: Hubspot is one of the most pricey options on this list. That’s because its plans come with much more than just an email marketing tool. If you’re just in need of email marketing and aren’t ready to switch all your processes over to Hubspot, this might not be the best option for you.
Sendinblue started off as just an email marketing tool.
However, it’s now grown into a full-blown marketing solution offering email and SMS marketing, CRM, automation, and more.
What I really like about Sendinblue is its pricing.
This is arguably one of the most competitively-priced tools out there, with it’s Premium Plan running for just $66/month.
If you’re on a budget but still need email and other marketing tools to help promote your brand, Sendinblue is definitely worth checking out.
- Great prices.
- Easy to use email editor.
- Great templates.
- Landing pages, automation, Facebook ads, and more.
- No contact limits on any plan.
- Straightforward reporting and analytics.
Sendinblue offers a free plan which allows you to send up to 300 emails per day. It’s a great option if you’re just starting to ramp up your email marketing efforts. The paid plans, however, offer more features and more emails.
- Lite Plan – $25/mth. Includes up to 40k emails per month and unlimited contacts.
- Essential Plan – $39/mth. 60k emails per month, no Sendinblue logos on your emails, and advanced analytics.
- Premium Plan – 66/mth. Minimum 120k emails per month, Facebook ads and landing pages, automation, and more.
Note: Sendinblue also offers tailor-made Enterprise plans for high-volume clients.
ActiveCampaign also offers full marketing automation
It makes building lists and sequences especially easy, its email editor is super intuitive, and it really stands out in terms of integrations.
ActiveCampaign easily connects with virtually every 3rd-party tool you need.
Unfortunately, where ActiveCampaign lags behind some of its competitors is usability.
Something as simple as inserting images into an email, for example, is a little more clunky in Active Campaign than in some of the other software listed here.
It’s reporting also isn’t the best when compared to the reporting in Hubspot or Constant Contact, for example.
Nonetheless, Active Campaign is a really solid tool that’s been mentioned in Forbes, Inc, and more.
- Amazing integrations.
- Great email editor.
- Super detailed contacts list with user profiles for everyone on your list.
- Great visual dashboard that makes managing your campaigns very easy.
- Top-notch updates.
ActiveCampaign offers flexible plans based on the size of your contacts list. The prices below are for 500 contacts:
- Lite Plan – $9/mth. Email marketing with up to 3 user accounts.
- Plus Plan – $49/mth. CRM, sales automation, contact and lead scoring, custom branding, and more.
- Professional Plan – $129/mth. Up to 50 users, smart predictions and analytics, site messaging, and more.
- Enterprise Plan – $229/mth. Free design services, custom reporting, custom mail server domain, dedicated account rep, and more.
GetResponse is another all-in-one marketing platform similar to Hubspot and Sendinblue.
I’ve actually mentioned this company before in my list of best landing page builders.
This time, however, I want to point out GetResponse’s Autofunnel feature.
This nifty tool lets you build complete sales funnels that include landing pages, emails, and more.
What I really like about this tool is that it is goal-orientated, meaning you can create campaigns built to drive sales, generate leads, promote an event, etc.
I also really like Getresponse for its flexible pricing plans suited to both small businesses and big enterprises.
- Dedicated sales funnel builder with good templates.
- Easy to use editor.
- Smart automation tools.
- Accessible pricing.
- Basic – from $15/mth: Includes 1 sales funnel, unlimited sales pages and emails, and more.
- Plus – $49/mth: Includes 5 sales funnels, 3 user accounts, webinar hosting, and more.
- Professional – $99/mth: Unlimited funnels, 5 user accounts, and more.
- Enterprise – $1,199/mth: Includes a dedicated account manager, email campaign consulting, and more.
Note: These are the starting prices for a list size of 1,000. Prices increase for clients with bigger lists.
4 Honorable Mentions
Aweber: A great option for small businesses and email marketers. Includes a simple email editor, analytics and 700 templates to work with. Starts at $19/mth.
Omnisend: Combines email marketing with social, SMS, push notifications, Whatsapp, and more. A great tool for getting your message out there on multiple platforms. Plans start at $16/mth.
Gist: Another all-in-one marketing platform with some cool advanced tools for checking things like behavior on your website and creating chatbots. Available free or $33.99/mth for pro.
Automizy: All the email marketing tools you need. Promises to improve open rates by over 30%. Best of all, pricing starts at just $9/mth.
You might be thinking:
“It’s 2020, and we’re still talking about email?”
The answer is yes.
Forget about Instagram, Facebook, and even search engines like Google.
Email is still the most effective marketing channel out there.
Studies show that over 4% of email marketing traffic will convert into a sale, compared to only 2.49% for traffic from search and just 0.59% for traffic from social.
Plus, research from QuickSprout also shows that your email subscribers are almost 4-times more likely to share your content on than subscribers on any other channel.
But why is email so effective?
After all, research from Campaign Monitor shows that 70% of consumers prefer communicating with brands and receiving offers via email over platforms such as social.
Well, this is partially because email serves as both a professional and direct messaging platform.
Plus, it is permission-based:
People actually have to give you their email addresses before you can message them, unlike on social.
That’s why I always recommend small businesses and startups focus on email marketing first before moving on to social or other platforms that deliver a lower ROI.
Step Up Your Email Marketing Efforts Today
If you’re ready to step up your email marketing, use this list to find the right platform for you and your business.
Remember, my top pick for beginners is Mailchimp, just because of its simplicity.
If you’re already using Mailchimp and want a more advanced solution, I personally recommend ConvertKit or Constant Contact.